A digital marketing analysis is the starting point for an online presence that speaks directly to your ideal audience in their own language, differentiating you from your competitor and generating the right kind of leads.
Once the analysis is completed, you will be ready to develop a successful digital marketing strategy.
The basis of your digital marketing strategy is your business. Understanding your business opportunities will inform how marketing fits into your overall strategy. We will meet with you and other stakeholders to learn all about your business, what kinds of leads you are interested in receiving, and your overall goals for digital marketing.
The most important element of your digital marketing strategy is your target persona, or your ideal buyer. You can scream how you think your product or service is valuable from the rooftops, but if you’re not telling the right person why it’s valuable to them, they won’t buy from you.
Based on research, we will help you identify and understand your ideal buyer, where they search for information, and how they speak about your products, services, and industry online. This will uncover how we can reach them online and will help deliver content that will turn their interest into a sale.
Understanding the language used in your industry allows you to speak directly and personally to your audience. Key terms also allow you to maximize your digital marketing ROI because they help optimize your website for search engines. We will find the key industry terms that relate to your products and services and will have the best ROI for you.
You can’t beat your competition if you don’t know what they’re doing. We will look at the companies that you compete with directly as well as companies that occupy the prime spots in the search engine results for your key terms.
We will identify strong parts of your competition’s digital strategy that you might want to adopt, and we will pinpoint opportunities where you can do better.
With marketing analysis complete, we can determine the types, balance, and priority of marketing activities and provide you with a set of recommendations moving forward. If you choose to work with us in the future, we center all digital marketing execution around the foundation established in this analysis. If you choose not to, you still have a powerful tool that allows you to explore opportunities for marketing success and business growth.
